WALMART X REDNOTE “MASHU STORE” RETAIL EXPERIENCE SPACE
SIXSIX STUDIO 为沃尔玛与小红书打造全国首家联名限时空间「玛薯店」。从创意策划、视觉系统、空间设计到物料制作与现场执行，我们完整参与了项目从 0 到 1 的创意与落地。 本次项目并非单纯“改造超市”，而是尝试重构逛超市的体验逻辑。我们以“兴趣”替代传统品类，在蛇口沃尔玛约 1.3 万平方米的两层空间中，设计出 8 个可探索的兴趣岛，并通过寻宝地图、集章兑换、NPC 互动、调酒试吃等机制，让客人在购物之外，也能获得可互动、可停留、可分享的体验。
SIXSIX STUDIO CREATED THE FIRST-EVER WALMART X REDNOTE LIMITED-TIME COLLABORATIVE SPACE, “MASHU STORE.” FROM CREATIVE PLANNING, VISUAL SYSTEM, AND SPATIAL DESIGN TO MATERIAL PRODUCTION AND ON-SITE EXECUTION, WE WERE FULLY INVOLVED IN BRINGING THE PROJECT FROM CONCEPT TO REALITY. THIS PROJECT WAS NOT SIMPLY ABOUT “REMODELING A SUPERMARKET,” BUT ABOUT REIMAGINING THE LOGIC OF THE SHOPPING EXPERIENCE. REPLACING TRADITIONAL PRODUCT CATEGORIES WITH “INTERESTS,” WE DESIGNED EIGHT EXPLORABLE INTEREST ISLANDS WITHIN THE TWO-STORY, APPROXIMATELY 13,000-SQUARE-METER WALMART SHEKOU SPACE. THROUGH A TREASURE MAP, STAMP-COLLECTING REWARDS, NPC INTERACTIONS, COCKTAIL TASTINGS, AND OTHER EXPERIENCE MECHANISMS, WE ENABLED VISITORS TO ENGAGE WITH THE SPACE BEYOND SHOPPING, CREATING AN EXPERIENCE THAT WAS INTERACTIVE, STAY-WORTHY, AND SHAREABLE.
