The secret behind our team’s ability to consistently deliver brand-driven, visual, and systematic output for every project we serve — all under the guidance of creative thinking — lies in our proprietary creative framework: the Unicorn Model. This model draws inspiration from our brand IP, “Little 6.” We have proposed three creative-driving concepts, and through these concepts and their organic relationships with one another, we have built an interconnected creative system:

Diversified Culture serves as the systematic source of inspiration. It breaks through traditional cognitive barriers, establishes multi-dimensional connections and interactions, and opens up greater possibilities for our creative divergence.

Unlimited Imagination is the driving force behind branding. It builds the forward-thinking nature and uniqueness of creativity, inspiring us to challenge conventions, embrace experimentation, and continuously integrate and develop ideas.

Fashion Communication is the intuitive expression of style. Grounded in visual forms and drawing inspiration from art and culture across time, we craft content that is precise, expressive, diverse, and emotionally resonant.