STACCATO SS 2021 CAMPAIGN WITH XIAOWEN JU

SIXSIX STUDIO 为 STACCATO 打造 2021 春夏形象，以「未来幻境」为创意主题，携手国际超模雎晓雯开启一场超越时间与虚实边界的视觉探索。通过未知空间、超现实场景与人物状态的交织，构建品牌独特且具有辨识度的未来视觉语言。项目历时三个月完成前期创意、拍摄及 CG 设计合成，并进一步延展至全渠道整合营销，以一致且系统的视觉表达推动品牌形象传播，让关于未来的想象最终成为可被感知的视觉现实。

SIXSIX STUDIO created STACCATO’s Spring/Summer 2021 campaign, “Surreal Fantasy,” featuring international model Ju XiaoWen in a visual journey beyond the boundaries of time, reality, and imagination. Through surreal environments, unknown dimensions, and CG imagery, the campaign established a distinctive visual language for the brand. Developed over three months across creative development, production, and post-production, the campaign was further extended into an integrated, consistent visual system across multiple channels.

基于“复古未来主义”关键词，通过研究超现实主义艺术，结合品牌核心价值“精致、闪耀、新鲜”，借助数字科技和3D建模，创造出一种虚幻而开阔的空间，并以巨型金属人为主要元素，构建了一个属于STACCATO的未来幻境，以此传达未来女性的自信与闪耀。

Based on the keyword ‘Retrofuturism,’ through the study of surrealistic art and combining the brand’s core values of ‘delicacy, sparkle, and freshness,’ with the help of digital technology and 3D modeling, an unreal and expansive space has been created. A giant metallic figure serves as the main element, constructing a futuristic fantasy world unique to STACCATO. This is to convey the confidence and brilliance of women in the future.