STACCATO REBRAND – SIXSIX STUDIO

STACCATO 是一个起源于香港的女鞋品牌，在 2021 年的品牌焕新中，我们希望从“节奏”与“步伐”的角度，重新定义它与当代都市女性之间的关系。 “STACCATO”一词在音乐语境中意为断奏，它带有轻快、果决、留白感的节拍特征，也成为此次品牌形象的起点：不是一味高调张扬，而是在每一次停顿与迈步之间，找到自我风格的力度。

STACCATO is a Hong Kong-founded women’s footwear brand. As part of its rebranding in 2021, we sought to redefine its relationship with contemporary urban women through the ideas of rhythm and movement. In music, “staccato” describes a style of playing in distinct, separated notes, defined by lightness, decisiveness, and a sense of pause. This became the starting point for STACCATO’s renewed brand identity: rather than simply making a statement, it finds strength and individuality in every pause and every step.

音乐层面上 staccato 即断奏呈现出有声与无声之问的相互作用，手指触碰琴键后促停，声音动作连贯反复。STACGATO 在我们眼中是一个摩登精致、年轻化、持续创新的形象。我们的 LOGO 设计灵感来源于钢琴上的黑白琴键，都市街道上的交通标线，以及在 1920 年代意大利剧院里的末来主义海报，另外受品牌的精益求精所启发。在 MARK 的设计上我们充分考量了曲线的运用与呈现，从而使视觉流畅从简，同时字母“S”两端延伸的设计，呈现出循环流动的线条美学。

Musically “staccato” is an interplay of sound and silence, a note punctuated by a pause, repeated in rapid succession. Our Staccato is modern, sophisticated, young and relentlessly innovative. Inspiration for our logo draws from Inspithe lyrical lines of piano keys, repetitious markings of urban intersections, and furturist poster art firom 1920’s italian cinema. Attention to subtleties in the brand is what inspired the form of logo to take shape. The mark considers the curve of a cleft, stripped of all its flourishes,And martched with an extended “s”, to accentuate the infinite fluid lines of motion.