STACCATO 2024 CNY CAMAPIGN

我们为 STACCATO 找到中国唯一的国家级非物质文化遗产“国画颜料技艺”传承人一仇庆年进行合作。他从中国传统的颜料色彩中，为STACCATO 定制了4个专属于龙年的新年色，具有中国诗意的别称：龙吟红、天水碧，醉霞赭和粉黛春。

IN ITS 3RD CONSECUTIVE YEAR, IN LIEU OF THE STANDARD PRACTICE OF SIMPLY FEATURING A CARICATURE OF THE CHINESE ZODIAC, WE AGAIN ADVISED OUR CLIENT STACCATO TO CREATE SOMETHING WITH MORE CULTURE NUANCE AND SHOWCASE AUTHENTICITY FOR THEIR CHINESE NEW YEAR CAPSULE COLLECTION. FOR THE YEAR 2024, WE ADVISED STACCATO TO PARTNER UP WITH MR QIU QINGNIAN, A RENOWNED ARTISAN WHO PRODUCES WATER COLOR PIGMENTS USING TRADITIONAL TECHNIQUES.

仇庆年，国家级非遗传承人，被业界称为中国最后的 “颜料大师”，他做了60余年的传统颜料。为了做好颜料，他几乎一辈子都在学习，除了学习矿产、地质等知识，他还专门脱产两年跟从名师练习国画，
从绘画者的角度理解颜料制作。他做制作的中国传统颜料，具有千年不褪色的特性。

MR. QIU QINGNIAN, A RENOWNED ARTISAN WITH 60+ YEARS OF EXPERIENCE, IS THE EXPERT AND THE INHERITOR OF THE “INTANGIBLE CULTURAL HERITAGE” FOR PRODUCING CHINESE WATERCOLOR PIGMENTS USING THE TRADITIONAL TECHNIQUE. THIS COLLABORATION DRAWS INSPIRATION FROM THE COLORS MR. QIU CREATES USING TRADITIONAL METHODS, ROOTED IN THE METICULOUS BREAKDOWN OF STONES AND MINERALS SUCH AS CINNABAR. RECOGNIZED AS A VITAL PART OF CHINA’S CULTURE HERITAGE, THESE PIGMENTS INFUSE THE COLLECTION WITH A RICH BLEND OF TRADITION AND MODERN ELEGANCE, OFFERING A UNIQUE CELEBRATION OF ARTISTRY AND CRAFTSMANSHIP. STACCATO’S EXPLORATION OF TRADITIONAL CHINESE CRAFTS HAS NEVER CEASED, AND FOR THE YEAR OF THE DRAGON IN 2024, THE BRAND WILL JOIN HANDS WITH THE NATIONAL-LEVEL INHERITOR OF THE INTANGIBLE CULTURAL HERITAGE CHINESE PAINTING PIGMENTS, MASTER QIU QINGNIAN, TO PRESENT A NEW EXPRESSION OF NATIONAL COLORS. STACCATO TRANSLATES ITS DNA OF SPARKLE, DELICACY, AND FRESHNESS, SHOWCASING A STRONGER VITALITY OF NATIONAL COLORS AND CONVEYING THE BRAND’S COMMITMENT TO THE INHERITANCE OF TRADITIONAL CRAFTS.