Commissioned by BARON&BARON, SIXSIX STUDIO extended the creative direction developed for NARS Summer Edit, working within the brand’s established tone and global visual system to complete the production execution for the China market.

The project covered still-life photography and the visual expression of Texture. Inspired by the intense light and desert landscapes of Marrakech, the series translates the idea of “Sculpt” into a visual language: light and shadow carve out contours, while dunes shape a sense of movement and dimension, making the products feel as if they were sculpted by the sun. Through layered tones and shifting contrasts, a distinctly summer sense of depth and strength naturally emerges.

The campaign has now launched across NARS’ official website, social media, and other global channels. Thank you to NARS and BARON&BARON for the trust.