THIS EXCLUSIVE CHINESE VALENTINE’S DAY ACTIVATION WAS DEVELOPED FOR THE GREATER CHINA REGION. COMMISSIONED BY NARS, SIXSIX STUDIO DESIGNED A DISTINCTIVE VISUAL AND PACKAGING SYSTEM FOR THE LIMITED-EDITION COLLECTION, INSPIRED BY THE CONCEPT OF “THE POWER OF LOVE.”

DRAWING FROM THE SYMBOLIC IMAGERY OF FIREWORKS, THE DESIGN TRANSLATES EMOTIONAL INTENSITY INTO A MINIMAL YET DYNAMIC GRAPHIC LANGUAGE. THE RESULT IS A RESTRAINED VISUAL SYSTEM THAT BALANCES CLARITY AND TENSION, CAPTURING THE MOMENT OF EMOTIONAL RELEASE THROUGH A REFINED AESTHETIC APPROACH.