In collaboration with Baron&Baron for Chow Tai Fook’s 95th anniversary, SIXSIX STUDIO conducted an in-depth exploration of the brand and contributed to the development of the core creative motif, “Heirloom Blessing Box.” Working within Baron&Baron’s creative direction, we further shaped the motif as a distinctive and enduring brand asset, while developing the concept and visual direction for the key animation.

The “Heirloom Blessing Box” establishes a new symbolic language for Chow Tai Fook, creating a meaningful way for the brand to connect with its audience through holiday storytelling and future seasonal communication.