CASC X STACCATO CAPSULE COLLECTION CAMPAIGN FOR 11.11 SHOPPING HOLIDAY

该项目隶属电商营销，在品牌双十一之际，基于市场洞察和客群判断，从前期推荐、沟通、创意、执行以及传播，我们促成并系统执行了STACCATO与中国航天这个国家级IP的跨界合作项目，呈现出一个兼顾趣味性和传播力，同时为品牌收获了不俗的商业价值。

FOR CHINA’S LARGEST SHOPPING FESTIVAL, ELEVEN ELEVEN, STACCATO HOPES TO COLLABORATE WITH A NOTABLE AND REPUTABLE PARTNER THAT CONNOTES THE IDEA OF INNOVATION AND IMAGINATION.

这是中国航天首次与女性时尚品牌跨界合作，中国航天自力更生、自主创新的拼搏精神与品牌女性独立自主自强的精神高度契合。
以中国航天IP的稀缺性与高知名度打造品牌市场差异性，助力品牌提升声量，彰显品牌的时尚态度与精神。

This marked China Aerospace’s first cross-industry collaboration with a women’s fashion brand. Its spirit of self-reliance and independent innovation closely aligned with the brand’s values of female independence, confidence, and strength.

By leveraging the rarity and high recognition of the China Aerospace IP, the collaboration helped STACCATO establish a more distinctive position in the market, amplify brand visibility, and express its fashion attitude and spirit.

LOGO DESIGN

本次联名主题字设计