STACCATO SS 2025 CAMPAIGN WITH ACTRESS YANGMI
STACCATO SS2025 创意回归品牌音乐基因，融合法国新浪潮电影风格，以三幕结构讲述一则关于灵魂布鲁斯的意趣故事，由全球代言人杨幂倾力演绎。
第一幕发生于室内舞台，第二幕进入被重新想象的「天籁岛」，第三幕则以带有穿帮感的真实瞬间打破影像幻觉，让台前与幕后、虚构与现实彼此交错，呈现 STACCATO SS2025 灵动而富有戏剧张力的春夏态度。
STACCATO SS2025 returns to the brand’s musical DNA through a three-act narrative inspired by music theatre and French New Wave cinema. Starring global ambassador Yang Mi, the film tells a playful story of soul blues.
The story moves from an interior stage to the imagined “Island of Sound,” before breaking the illusion with deliberately behind-the-scenes moments. Performance and reality overlap, revealing the collection’s playful, free, and theatrical spirit.
ACT I – Spring
ACT II – Spring & Summer
ACT III – Tmall Super Brand Day
SPECIAL THANKS TO STACCATO
CREATIVE DIRECTION & EXECUTIVE PRODUCTION : SIXSIX STUDIO
PHOTO TEAM
PHOTOGRAPHER : NickYang
PRODUCTIOn : Ketchup Studio
VIDEO TEAM
DIRECTOR : 文森特
EXECUTIVE DIRECTOR : 谭郅凡
PRODUCER : 阿文
PHOTOGRAPHY : Frank
LIGHTING : 张峰
SET DESIGN : 蔫蔫
PROP : 付天赐
EDITING : 橙澈@CHICAN
TONE : 张英杰
ONLINE : 张玮