CADIDL FW 2024 CAMPAIGN – SIXSIX STUDIO

SIXSIX STUDIO 为 CADIDL 打造 FW2024 形象广告，聚焦北京职场语境下的都市女性，以“最佳拍档”为叙事切入，记录她们穿行于多元城市空间，在工作与生活的不断转换中寻找自我的更优解。她们拥有不同的特质与表达方式，却在彼此支持、信任与协作中相互成就，共同展开一段关于成长与选择的城市旅程。影像将建筑、街道与人物行动交织，呈现现代女性独立而协作的力量，也让 CADIDL 的经典在持续沉淀与重塑中延续。

SIXSIX STUDIO created CADIDL’s FW 2024 campaign around the idea of modern women as “the best partners.” Set against Beijing’s diverse urban landscapes, the film follows women navigating between work and life while finding their own ways forward. With distinct personalities and perspectives, they support, trust, and empower one another. Through the interplay of architecture, movement, and city life, the campaign presents a contemporary image of women who are both independent and collaborative, allowing CADIDL’s timeless style to evolve through constant