KORADIOR 417 SHANGHAI POP UP & RUNWAY
基于品牌故事与本季灵感，SIXSIX STUDIO 将生长于3000米高地的 Kora Rose 带入上海百年洋房，让品牌关于玫瑰的浪漫想象在都市空间中真实绽放。围绕「玫瑰之境」主题，项目邀请 Koradior 女性盛装相聚，将品牌精神转化为一场可进入、可观看、可体验的现实场景。 通过“百年洋房玫瑰之境时装秀”“氛围感玫瑰之境陈列空间”“Koradior 玫瑰之境品牌回溯展”等五大系列活动，我们将时装、空间与品牌历史融入同一叙事之中，构建一座关于女性、玫瑰与永恒浪漫的城市花园。
Rooted in Koradior’s brand story and seasonal inspiration, SIXSIX STUDIO brought Kora Rose, grown at an altitude of 3,000 meters, into a historic Shanghai residence. Under the theme “Rose Realm,” the project transformed the brand’s romantic imagination of the rose into an urban setting that could be entered, experienced, and remembered. Across five major activations, including the Rose Realm runway, an immersive display space, and the Koradior brand retrospective exhibition, fashion, spatial design, and brand heritage came together in one continuous narrative. The event created a contemporary urban garden where the enduring romance of Kora Rose could unfold.
