STACCATO 2026 WOMAN’S DAY CAMPAIGN

为 STACCATO 打造的2026妇女节特别企划「她写的 X」，延续品牌「X-Women」概念，以女性染色体中的“X”指向女性的多面性、未知性与不被定义的态度。SIXSIX STUDIO 将“手写”与“花卉”引入这一概念，借由书写这一女性进入公共表达的重要方式，以及承载个性与态度的花语，建立更具个人立场的视觉语言。

项目选取五种花卉意象，对应五个性格关键词，并与 STACCATO「蝴蝶岛」系列的五款鞋履一一关联。TVC 以“她写的 X 是____？”发起开放式提问，将定义的权力交还给每一位女性，让花、文字与鞋履共同成为可被选择、感知和书写的自我表达。

Created for STACCATO, the 2026 Women’s Day campaign “The X She Writes” continues the brand’s “X-Women” concept. Referencing the X chromosome, the campaign explores the many-sided, unknown, and undefinable nature of women. SIXSIX STUDIO introduces handwriting and flowers as new visual languages, transforming established symbols into personal expressions of character and attitude.

Five floral motifs represent five personality traits, each corresponding to a shoe from STACCATO’s “Butterfly Island” collection. The TVC opens with the question, “What is the X she writes?” Rather than offering a fixed answer, it gives every woman the freedom to define her own X through the act of seeing, choosing, and imagining.